B A M

The Marketplace

Programmatic Infrastructure for
Black Streaming Audiences

Disciplined, Scalable Transactions

BAM is not a traditional Demand Side Platform or Media Buying Vendor. It is a curated programmatic marketplace designed to enable disciplined, scalable transactions against Black audiences across CTV, FAST, and linear environments.

Schedule A Meeting

Built for How Television Buying Actually Works

Modern streaming requires more than access—it requires structure, control, and clarity. BAM is designed to operate with the rigor of television buying while unlocking the flexibility of programmatic execution.

Access Models

Sub Title ShapeAgencies Can Access BAM in Three Ways
Curated PMP Access

1. Curated PMP Access

Pre-structured private marketplace deals across premium Black-owned and targeted publishers.

  • Guaranteed Access to Curated Supply
  • Inventory Packaged for Scale and Consistency
  • Designed for Immediate Activation
Designed for Immediate Activation.

01

Curated PMP Access

2. Self-Service Platform Access

For agencies with internal trading teams.

  • Full Platform Control
  • Access To PMP & PG Inventory
  • Direct Supply Integrations
  • Advanced Targeting & Retargeting
  • Cross-Channel Activation
  • Full-Funnel Attribution
Infrastructure without external dependency.

02

Managed Execution Services

3. Managed Execution

For agencies seeking execution without internal overhead.

  • Campaign Setup & Optimization
  • PMP & PG Deal Structuring
  • Broadcaster Coordination
  • DSP Activation (DV360)
  • Attribution & Reporting
Institutional execution without internal overhead.

03

Process Shape Element
Section Accent Shape
Why Choose Us Accent Shape

Core Advantages

Sub Title ShapeWhy Black Audience Marketplace?

  • Curated, Not Open Exchange

  • Built for CTV-First Environment

  • Aligned to Real Audience Behavior

  • Designed for Allocation, Not Just Targeting

Mobile Devices and Apps

Inventory Pathways

Sub Title ShapeCross Platform Capabilities

Our infrastructure enables seamless execution across every digital touchpoint where Black audiences are most engaged.

  • CTV
  • Mobile
  • Web & Display
  • Digital Out of Home
  • Direct Broadcaster PMPs
  • YouTube & YouTube TV
  • Netflix Inventory Pathways
  • Peer39 Contextual Alignment
  • Third Party Measurement
  • Fraud Protection & Brand Safety
Rotation Shape

Built on Advanced Programmatic Infrastructure

BAM operates in partnership with leading programmatic and supply-side infrastructure, ensuring scalable, transparent, and efficient media transactions.

Request Partnership Info