B A M

Why Black Audience Marketplace Is Here?

Sub Title ShapeInnovative Hub for New Age
Media Buying that Factors Dynamic Audience Targeting

BAM solves a long-standing gap in advertiser and agency demand to reach black audiences who over-index in consumption via premium publisher supply. Our solutions and insights lead to better media allocation of budget.

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What BAM Offers:

  • Comprehensive Media Approach (Linear → CTV → FAST)
  • Cultural & Behavioral Intelligence
  • Advanced Programmatic Infrastructure (PMP + PG)
Cultural Element Illustration
Black Viewers and Multicultural Audience
Rotation Shape
About Section Accent

The CTV Investment Gap

Massive viewership growth vs. stagnant advertiser investment creates a unique opportunity for early movers.

Black People watching TV

The Investment Disconnect

Less Than $0.00
Every $1.00 Spent Actual Reach Spend

Allocated to Black viewers for every $1 spent on CTV.

Content Consumption

+0% Higher
Gen Population100%
Black Streamers144%

Black streamers stream 44% more vs. general population.

Economic Impact

$0T

U.S. Black Spending Power

Service Section Accent
Scaling Access to Black Streaming Audiences

The BAM Solution

Sub Title ShapeScaling Access to Black
Streaming Audiences
Programmatic PMP Hero Icon

Our curated PMP is uniquely placed as an infrastructural answer to connect agencies with premium Black audiences at scale. By combining programmatic infrastructure with cultural intelligence, we take the guesswork out in targeting dynamic audiences to enable more precise, effective media allocation.

Curated Supply | Programmatic Access | Verified Audience Intelligence

Enter The Marketplace
PMP & Programmatic Guaranteed Deals Icon

PMP & Programmatic Guaranteed Deals

Flexible transaction models including private marketplace and guaranteed deals.

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Direct Broadcaster Integrations Icon

Direct Broadcaster Integrations

Direct broadcaster supply paths vetted for cultural relevance and quality.

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Cross-Platform Asset Integration Icon

Cross-Platform Asset Integration

Seamlessly integrate assets across CTV, FAST, Linear, Mobile, and Web.

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Transparent Reporting Icon

Transparent Reporting

Full visibility into campaign performance and audience engagement metrics.

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Supply Path Optimization Icon

Supply Path Optimization

Direct paths to premium inventory ensuring maximum efficiency and transparency.

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Access Across 500+ Premium Networks & Distributors
500+ Networks

Scaled access to premium streaming inventory across leading platforms, distributors, and publisher networks.

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