Building the Future of Black Audience Advertising.
Who We Are
BAM was created to solve a long-standing challenge: advertisers want to reach Black audiences authentically but lack access to verified, measurable streaming inventory.
By combining Békwu Consults’ cultural insight and TVIQ’s CTV technology, BAM offers a turnkey solution that drives equity and performance at once.
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Barbara Shaibu
Founder, Black Audience Marketplace (BAM) Principal, Békwu Consults