Founder, Black Audience Marketplace (BAM) Principal, Békwu Consults

Barbara Shaibu

Barbara Shaibu is a strategic media executive and sales innovator who has spent more than a decade bridging audience insights, cultural intelligence, and ad-tech performance to drive measurable growth.

As the Founder of Black Audience Marketplace (BAM) and Principal at Békwu Consults, Barbara leads a new movement in programmatic equity—connecting advertisers to verified Black audiences through data-driven, transparent, and scalable campaigns.

Her partnership with TVIQ powers BAM’s first-of-its-kind marketplace, making it easy for brands, DSPs, and agencies to buy Black-audience media across Connected TV, digital, and mobile.

 

Before founding Békwu, Barbara spent over a decade at BET Networks and Nielsen, where she advised on $100MM+ portfolios, developed strategic research frameworks, and helped major networks and advertisers translate data into market growth.

Known for her ability to turn complex analytics into compelling sales narratives, she has built a reputation for aligning culture and commerce—helping media brands and marketers better reach, value, and invest in the audiences that shape global influence.

Barbara is driven by a simple belief: when cultural data meets commercial accountability, representation becomes measurable—and monetizable.

CTV Monetization & Programmatic Infrastructure Partner (BAM)

Geoff Kowalski

Geoff Kowalski is a cross-platform media operations and CTV monetization strategist with 10+ years of experience accelerating revenue, building programmatic infrastructures, and driving innovation across broadcast, syndication, OTT, and digital video.

He currently serves as Chief Revenue Officer at On The Spot Media (OTSM)—the largest independent media-distribution network in the U.S.—where he oversees revenue strategy, enterprise ad-delivery systems, and cross-platform operations that support hundreds of millions in annual media spend. At OTSM, Geoff leads the expansion of OnServe, OnFAST, and OnCTV, powering ad-ops infrastructure that reaches 100% of U.S. television households.

Across all roles, Geoff brings a rare combination of executive-level leadership and hands-on ad tech execution. His expertise includes:

  • CTV & programmatic monetization strategy
  • Marketplace and SSP infrastructure
  • FAST channel ad operations
  • Linear-to-CTV syndication strategy
  • Clean supply-chain architecture
  • Technical integrations (VAST, oRTB, macros, APIs)

Geoff partners with Bekwu Consults and BAM as a technical and programmatic systems lead, supporting revenue delivery, marketplace access, and CTV infrastructure for clients seeking to monetize more effectively across streaming and digital ecosystems.

He is a trusted collaborator for studios, agencies, networks, and emerging publishers navigating the new era of CTV and programmatic distribution.