Blog – Black Market Audience

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November 1, 2025
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Why Black CTV Audiences Are the Premium Buy Everyone’s Missing

Why Black CTV Audiences Are the Premium Buy Everyone’s Missing Black audiences are some of the most engaged and influential viewers in the streaming ecosystem—yet they remain undervalued in CTV buying strategies. At BAM, we surface what the industry keeps overlooking: Black streaming viewers deliver higher engagement, stronger cultural amplification, and better ad performance across

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October 27, 2025
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How Black Audiences Discover and Engage With CTV — And Why It Drives Higher Ad

Understanding how Black viewers find, watch, and share content is the key to unlocking premium CTV outcomes. Their viewing journey is social, multi-screen, and built on behaviors that amplify advertiser impact. Discovery Starts on Mobile: Black audiences are 2x more likely to discover new shows through TikTok, Instagram Reels, and other social video platforms. This