Insights/Media Kit

BAM Insights is the research and strategy hub of the Black Audience Marketplace—powered by Békwu Consults. We translate how Black audiences discover, watch, and influence content across CTV and digital video into clear, actionable intelligence for advertisers. Grounded in Békwu’s expertise in audience measurement and cultural behavior, BAM Insights gives brands the transparency and nuance they need to reach Black viewers with intention.